Let’s relate it to a QR code, an abbreviation from Quick Response Code. We know that QR codes is the trademark for a type of matrix barcode (or two-dimensional barcode) or consisting of an array of black and white squares and lines that is typically used for storing URLs or wealth of information. So the QR code is like the clouds up in the sky covering the sun but once the clouds are gone you will definitely see the sun and the beauty of the sky. Same is through with the QR code once it is scanned by a smartphone it reveals important information about a business, promotions, events, products etc. You are actually giving potential customers access to right information on their finger tips.

But what is important with QR codes? Is it necessary for a business to have one? Well, QR code is becoming a significant advertising tool for marketers. It is another method that helps to connect for offline advertising with online advertising. It’s only a finger tip away from the important information that a person should know about a business/company or product.

It is also important to make sure that the code is working properly and that all information that it is directed to are accurate which give customers the benefit of scanning codes. Remember that customers think what is in it for them. Therefore, never ever overlook the need for a call-to-action and a benefit for clicking through otherwise using a code will be useless, a waste of time and money. Not only that but what’s sad would be loosing potential customers. It’s crucial to have everything tested not twice but many times. Best if you have friends to scan it for you so they can give comments to improve not the code but the information behind it. It can also be personalized like adding a logo of the company or make it colored as well.

In today’s century smartphones, tablets etc. has been a trend to search for various sites and YouTube is never left out. Now the video service is quickly going mobile which is the source of some of the traffic that YouTube gets. Almost everyone who gets in to YouTube enjoys browsing for more videos to watch or music to listen to. Either sipping a cup of coffee whilst waiting for a meeting or relaxing, watching videos on a phone can also be entertaining and removes boredom.

YouTube started investing to a great mobile experience not only for the web but also Android and now for iOS especially when they took control of the app back from Apple. This gave them another great opportunity in expanding even further. Since mobile is widely used these days, YouTube started transcoding videos so it becomes mobile friendly. So they made a deal with Apple about getting a YouTube app pre-installed on iPhones.

The most recent YouTube mobile phone products news comes with its plan starting this November to let customers save and watch videos offline. Earlier they have released a multi-tasking within iOS as well as Android apps which allows viewers to minimize the video but can keep the audio playing on the background whilst browsing for additional videos to watch. Having that functionality is a great help for those who enjoy using the streaming service of YouTube’s music videos library. As of this year there still have been no competitors that challenge YouTube’s standing as being the home associated with user generated videos.